Hollywood magic and the power of photo shop welcomes us into a daily life of false perceptions. Imagine if you could wash off the concealer and lipstick, take off the fake eyelashes, wipe down the blush and the highlighting eye shadows, do away with the bronzer, volumizer and hairspray, and undo the curls to see the real person, the real untouched  beauty. How would that person really appear?

The Self-Esteem Fund is Dove’s way of trying to change the Western concept of beauty being conceptualized as ultra-thin models and instead making every woman feel positive about their looks. The Dove Self Esteem 2006 campaign that is still surfacing demonstrates exceptionally clever, online-based short films promoting self-esteem and perception. These thought-provoking ads are meant to build confidence and send messages that embrace all levels of beauty teaching us today’s beauty standards displayed in our favorite celebrities and highly-sought after supermodels are made up of false, photo shopped perceptions.

Watch to see what ordinary billboard models like look before being touched up:

How does the Dove Self Esteem campaign make you feel now?

Impulse Beauty inside Macy’s at the Brea Mall in Brea, Calif.

In an attempt to compete with retailers like Sephora and Ulta, Macy’s is debuting a new self-serve beauty department in select stores around the country. These new beauty outposts have been named “Impulse Beauty”, and are designed to let customers peruse their favorite brands at their leisure.

I, for one, am glad to see this kind of presentation. I prefer to test out a product on my own, rather than have a sales person try it on me. What remains to be seen is whether or not customers feel less pressured by commissioned sales people to make a purchase.

What are your thoughts? Would you like to make your department store beauty purchases in an area like “Impulse Beauty”, or do you prefer traditional beauty counters? Share!

DIY-beauty can be a great way to save some dough. But if you’re thinking you have to resort to crazy (and smelly…) tactics involving mayonnaise, egg yolks or other odd kitchen items, think again!

Here are a few affordable (even totally free in some cases) ways to look and feel your very best with the help of common household items.

Great Hair

1.       Pump up the volume

Try adding mousse into your hairstyling routine. It brings more bang for the buck than some other hair-pumping products.

Another (totally free!) way to add some lift to your ‘do is by blow-drying your hair upside down. Flip your hair over and dry the hair away from the scalp. When it’s barely damp, flip it back and continue styling.

2.       Bring out the shine

Add a weekly hot-oil treatment to your beauty regimen. Sound expensive? It doesn’t have to be! Pick up some jojoba oil (you can find it at natural food stores for around $10) and substitute this for pricier hair-repair products.  Just spread the oil generously through dry hair, pop on a plastic shower cap, and cover your head with a hot towel for about a half-hour. When time’s up, rinse your hair with cold water to seal in the moisture. Then, head out and show off those shiny tresses!

Glowing Skin

1.       Erase the redness

To reduce redness and soothe irritated skin, all it takes is a quick trip to the fridge. When you soak a washcloth in cold milk and place the washcloth over your face for about 10 minutes, the proteins, fat, amino acids and vitamin A found in milk can rejuvenate your skin and help it look soft and glowing.

2.       Banish puffy eyes

The caffeine found in tea bags can help tired-looking eyes appear brighter and more awake. By shrinking the underlying dark blood vessels that create puffiness around the eyes, the caffeine can help your eyes look bright once again. Find two tea bags and soak them in hot water for about a minute. Then, dunk them in ice water for a few seconds. Lie down and apply the tea bags to your eyes for about 15 minutes while you take a breather.

Dazzling Smile

1.       Mix your own smile-whitener by creating a homemade paste of baking soda and water. By brushing with this paste a few times a month, you can whiten your teeth by as much as one or two shades.

2.       Keep your teeth white between brushings by treating new stains before they set in. When drinking red wine, choose some crunchy raw vegetables to accompany your drink. By chewing up the veggies, you can help rub away any new stains.

It’s time to go forth and look beautiful! All in the comfort of your own home, no less. Have some tips to add to our list? We want to hear ‘em!

Today, we get everything fast. Fast food, high-speed internet connections and so much more - it’s all available when and where we need it.

Now, we can say the same for the beauty products we don’t want to leave home without. Right next to the vending machine where you’re purchasing that mid-afternoon chocolate fix, you can find a new kind of vending machine. Beauty vending machines!

In Japan, vending machines selling all kinds of unorthodox (to us, anyway) items are more common. Need a new iPod? There’s probably a vending machine for that.

But the new trend stateside is every beauty lover’s dream come true! The Body Shop, Sephora and Elizabeth Arden are just a few of the product lines embracing this idea. Are you ready to see one of these babies near you? It could happen in the near future in places like airports, shopping centers and supermarket chains. In fact, in cities like San Francisco, Las Vegas, Nashville, and more, the beauty vending machines have already arrived!

What do you guys think about this concept? I know I’m on board with vending machines that sell everything I could possibly want. Including emergency lip gloss!

We all know H&M for their budget-friendly, fashion-forward clothing. Now get to know their new skin care line! That’s right! H&M has introduced a collection of bath and body products made with certified organic ingredients and organic packaging! The line includes shower gels, body scrubs and body lotion in either Lavender & Mint (which I’m dying to try!) or Raspberry & Melon scents. There’s also a vanilla lip balm to round out the skin care collection.

The collection also includes toiletry and makeup bags in cheery colors, just in time for spring! The skincare items will retail for $4.95 each, while the makeup and toiletry bags will be $4.95 and $7.95 each, respectively. These eco-friendly items will hit H&M stores this month. I know you can’t resist, so what items will you be picking up?

Not much about soap is exciting. Some are interesting, but you can’t really say it’s provocative. Unless you’re talking about the naughty & nice collections from Villainess Soaps.

Villainess is a bit naughty because they have scents named after deadly deeds like Pyromania, which gives off a sweet, smoky odor and uses poppy seeds as a mild abrasive. I bought my younger sister a bar of Silk & Cyanide for Christmas, which gives off the scents and flavors one experiences while slowly being poisoned. She cautiously thanked me for my trouble.

Villainess is a bit nice because all their products are cruelty-free, and they operate through a full-disclosure policy about all materials used in manufacture. It’s kind of like how the arch-enemy details all her nefarious plans to the hero before she engages the unnecessarily slow-moving crane toward the shark tank.

Villainess Soaps and cosmetic products are hand-made in Waverly, TN by people who are truly passionate (and a bit evil) about their ideals. The soaps are nicely priced and arrive in un-sculpted hunks of glorious texture, color and odor. Ask your local beauty biz if they’ll stock some, or just visit their website at www.villainess.net to see what devilishly clever new things they’ve devised.

Photo: Villainess Soaps

As any savvy makeup and animal lover will tell you, it takes a lot of work to search for animal-friendly cosmetic products. Unfortunately, in the cosmetics world, many companies test their products on animals like mice and guinea pigs to help prevent allergic reactions in humans.

Driven by a ban on animal skin testing planned to go into effect in Europe by 2013, a New Jersey-based company called Hurel Corp. is making advances on the technology that could replace animal testing.

(more…)

About a year ago, there was a new trend hitting the nail salon circuit – but now, it might be in hot water: fish pedicures.

A salon in Gilbert, Arizona, which is a suburb of Phoenix, is suing the Arizona State Board of Cosmetology for overstepping its legal authority to stop fish pedicures from being offered at area salons. The board has shut down a Fish Spa where small Garra Rufa fish, or small carp, eat away dead skin from the bottom of feet.

The board claims that when exfoliation is being administrated, it’s falls under the board’s rules and regulations, which essentially is what the fish do: exfoliate feet.

The lawsuit states that the salon acknowledges that the board is entitled to regulate pedicures. But it specifically argues that having fish eat away the dead skin on a patron’s feet is not a pedicure and, therefore, outside the board’s jurisdiction.

The board claims that since the fish cannot be properly stored and sanitized, they are a health code violation. Is this going to be the new trend following the fish pedicure around? There are several states and cities that allow fish pedicures but since this is a new area of beauty treatments, it’s difficult to tell whether other cosmetology boards will follow suit.

Tell us what you think! Are fish really performing pedicures or just exfoliation? Should the beauty service fall under the rules and regulations of the board?

It seems more and more these days that science and chemistry are surfacing in cosmetology education and training. This addition to the basic beauty curriculum can be attributed to the more sophisticated procedures and methods used in hair care and skin care.

Ten years ago, if you said ‘esthetician,’ most people wouldn’t know what you were talking about. Nowadays, you can choose your beauty professionals like you choose your clothes. With so many different avenues that have branched out of beauty, like esthetics, massage therapy, aromatherapy and advancements in hair treatments, customers can choose a trained beauty professional for their all their different beauty needs.

Salons have also transformed into tranquil and stress-relieving sanctuaries that are making people turn their beauty regimens into a sacred and peaceful event – some beauty treatments even lasting for hours.

How does chemistry come into the equation? Since these beauty procedures have advanced into the science realm, schools are beefing up their classes to include anatomy, the study blood-borne pathogens, chemistry basics for hair treatments, the use of microscopes to determine different types of skin-related problems, and many other scientific aspects of beauty.

These new and advanced classes help each beauty student to take their career from solely a hairdresser to a full-fledged cosmetologist who can not only style hair but recognize skin problems, promote healthier choices for your mind and body, and perform advanced treatments for hair and skin.

What about your school or salon? Does your cosmetology school infuse the science of beauty with traditional beauty education? Tell us all about it!

Do your nails crack or break easily? Nail strength, like so many of our traits, is passed down from our parents. So, if your mother complained about broken, chipped nails, chances are, you will, too.

But, don’t despair! You are not completely doomed! There are some steps you can take to save your nails from nub status. Just check out these tips:

1. Wear short nails. The longer your nails are, the more likely they are to break. File your nails regularly to maintain short, pretty nails that are less likely to break, chip, crack or split.

2. Eat calcium-rich foods. Nail strength depends a great deal on calcium. By taking in calcium-rich foods like cheese, milk, salmon and broccoli can improve the strength of your nails and prevent breakages.

3. Use less polish. Unfortunately, nail polish can dry out weak nails, too. The next time you visit a nail technologist, request a buffer instead of polish. Buffing can still give you a shiny, classy look and it comes with an additional bonus – it stimulates nail growth.

4. Avoid nail polish remover. This will be easier to manage if you follow tip #3! Since nail polish remover lists alcohol as one of its main ingredients, it can cause your nails to become more brittle and more prone to breaking. Try to limit yourself to about once a week – so try to think ahead about upcoming events before you try out any funky neon colors.

5. Cut down on H2O exposure. Since water can make your nails dry out, prolonged exposure can cause your nails to split and break more easily. Make sure you dry your hands and nails thoroughly after washing and bust out the gloves for dish duty.

6. Slather on hand lotion. Hand lotions with a rich formula, not containing alcohol, can help seal in moisture and help make your nails more flexible. It’s better to bend than break, right? So, make sure to follow up apply a generous amount of lotion every time you wash your hands.