Posts Tagged ‘hairstyling’

Hot Hair Trend: Big is Back

Wednesday, December 28th, 2011

Courtesy JonathanLGardner via Flickr

Courtesy JonathanLGardner via Flickr

Big hair is back, as evidenced by the trendsetting hairdos of the stars like Beyonce and Cheryl Cole. The backcombing, bumps, and beehive looks have actually given hairspray sales quite a boost. UK publication the Daily Mail reported that hairspray sales hit a record £173 million this year (just under $268 million).

With finances as tight as they are in this economy, women are searching for savvy ways to imitate their favourite fashion idols without breaking the bank. The majority of women simply cannot afford the regular salon visits required to achieve and maintain the look they want. Nearly four out of 10 women colour their hair at home, and among those aged 15 to 24, that number is closer to half. Home perms and DIY dye kit sales have made a 12 percent jump just in the last year. Home perms can enlarge a woman’s hair without shrinking her purse.

Money is not the only motivator, however, among the list of reasons for styling product sales. Many women report feeling more in control over the shades and tones of their hair when the color power rests in their own hands. Other women herald the timesaving benefits of at-home hair care. As DIY methods gain popularity, more and more blogs, videos, and websites are offering tips on how to get great locks on a budget. Many are finding they can follow a YouTube video and walk away with a fantastic do.

No longer gracing only the red carpet, big hair is all the rage everywhere these days. Voluminous, sexy locks are easy to achieve with a bit of teasing and a lot of hairspray. Hairspray alone accounts for 60 percent of hairstyling product purchases, making a dramatic comeback in recent years.

Big hair is not a new phenomenon. The ’60s rocked the beehive and the ’70s saw the afro. The keyword for the ’80s was volume. With plenty of diversity in cuts, styles, and colours, bigger continues to be better.

Courtesy JonathanLGardner via Flickr

Courtesy JonathanLGardner via Flickr

Bouncy locks full of life and luster sends the message that though the wallet may be suffering, the hair certainly isn’t. For women who want to add some pep to their step without breaking the bank, there is good news. Big hair can be done on a small budget with a high-quality hairspray, root booster, and the right techniques. Backcombing and teasing can really add the volume.

For a night on the town or as the perfect juxtaposition to skinny jeans, big hair can make any woman feel absolutely gorgeous. Big hair exudes sexiness and epitomizes style. For an inexpensive way to look amazing this year, grab a can of hair spray and tease away.’s Holiday Hairstyle Giveaway

Tuesday, November 22nd, 2011

Who doesn’t love free stuff – especially around the holiday season?

We are on the lookout for unique and fabulous holiday hairstyles, and we want you to submit yours to our Facebook photo contest. The winner will get a collection of amazing hair care items absolutely free!

The Prizes:


The Rules:

  • This contest is only for hairstyles, so any entries focusing on clothes, makeup, nails, etc. will not be considered.
  • Photo must have been uploaded to Facebook on or after Monday, November 28th.
  • Participants must tag in the photo.
  • Only “likes” that are entered before noon on Wednesday, December 21st will be counted.
  • agrees to immediately ship the prizes to the winner once we have the correct contact information but cannot guarantee an arrival date.

Want to get an extra like? Tagging in the photo is pretty much required if you want to enter, but any participants who tag in a status update as well will get an additional like from us.

So get into the holiday spirit and show us your creative hairstyling skills! We can’t wait to see what you got!

Hairstyles and Trends for Spring 2012

Friday, November 11th, 2011

2012-hair-trends-ts86535938This spring, make sure your hair is on-trend with some of the most stylish and easy-to-wear hairstyles for 2012. As winter fades, the spring will usher in a return to lady-like perfection with sleek ponytails, elegant updos and soft waves. Another big trend for spring are interesting hair accessories like feathers, metallic cording and natural stones. These fun and exciting accessories pair nicely with messy buns, intricate braids and complicated twists, which will also be a staple this spring.

One of the most elegant hairstyle trends for Spring 2012 are sleek ponytails. At the Mercedes-Benz Fashion Week this fall, designers from New York to Milan showcased models wearing a variety of sleek and straight ponytails. One of the most popular looks on the runways were low ponytails that were secured toward the nape of the neck. Another popular variation of this hairstyle trend was the three-part ponytail, which features a series of ponytails that are connected down the middle of the head similar to a French braid. If straight and sleek is not your style, you may want to consider a voluminous ponytail of curls or waves.

Elegant Updos
Dress up your ponytail with a sophisticated bun or updo. This romantic hairstyle trend can be achieved a number of different ways. Try looping your hair into a messy bun or opt for a more structured chignon or French roll design. Either way, your tresses will be on-trend. Add emphasis with a series of herringbone braids or loose twists. Give your simple ponytail a little extra oomph with statement accessories and embellishments. Secure your ponytail with interesting hair ties such as a leather band or flat barrette. Or, make your upswept style stand out with pearl-tipped hairpins or soft feathers.

Loose Waves and Voluminous Hair
Loose textured tresses are a classic look that never seems to go out of style. The spring breeze will help to showcase loose curls and full body waves, which will also be a popular trend as the weather warms. To achieve this carefree look, before you go to bed, simply part your hair into two sections and braid each section into loose braids. When you wake up, release the braids to reveal flowing, wavy hair. In addition to loose waves, another big hair trend for spring are voluminous, bouncy blowouts reminiscent of the 1960s and 70s.

Wet Hair
In direct opposition to the full hair trend, the wet and wild look will also return with a vengeance. While this look may not be suitable for the office, it’s the perfect look for the woman who is constantly on the go. To create the look, use a combination of mousse and high-gloss finishes. The look can also be achieved with glossing creams or serums.

Beauty and the App

Thursday, September 15th, 2011

shutterstock_24727357It seems like there’s a smartphone app for anything and everything these days. Now the beauty industry is even benefitting from our mobile devices.  You can check prices, read reviews, and test out hairstyles and nail polish colors with a simple click on your cell phone.  What’s next — sampling perfume scents and trying on lipstick?  Ok, maybe not yet, but here are our current top five favorite beauty apps for your iPhone or smartphone.

  1. OPI’s iPhone app — Before you head to your manicure check out OPI’s iPhone app.  Instead of wasting time at the salon you can “try on” shades virtually.  The app gives you the chance to check out OPI’s latest colors without having to use any finger nail polish remover!
  2. Sephora to Go — Our favorite beauty store now comes in the palm of our hand! Literally! This app allows you to shop, review past purchases, make a shopping wish list, post ratings and reviews, and scan bar codes for product information.

  3. — Never pay for a beauty product you don’t like or won’t use again! With this app you can read unbiased reviews of 45,000 products on your phone before you go shopping.
  4. iStylist Makeover — This app allows you to load a photo of yourself and see how you’d look in a wide range of hairstyles and colors. Want to see what others think? Easy! You can post the potential hairstyle on Facebook.
  5. MakeupTagg — With MakeupTagg, you can find makeup recommendations based on your eye color, hair and skin tone.  The best thing about it?  You receive three suggestions for each makeup category and at different price points depending on what you want to spend.

Ready to take your passion for the beauty industry from the smartphone into real life? Start looking into beauty school today!

Straight hair in a pill? It could be the fuuuuuture!

Tuesday, January 5th, 2010


What has science done for the beauty industry lately, you ask?

Well, for one, scientists in Australia have recently discovered a “curly hair gene,” AKA the trichohyalin gene. This gene, discovered by scientists at the Queensland Institute of Medical Research (QIMR), is the one responsible for creating straight or curly locks.

Based on research done in Europe by Professor Nick Martin and Dr. Sarah Medland of the QIMR, 45 percent of Europeans have straight hair, 40 percent have wavy hair and only 15 percent have curly hair. As a curly-haired guy, himself, Professor Martin wondered what genetic variations were responsible for hair texture.

To learn more about these genetic processes, the team analyzed data collected from a 30-year study of 5,000 twins in Australia. When the twins’ genome maps were compared, twins exhibited the same types of variations in the trichohyalin gene depending on if they shared either curly hair or straight hair.

What else has Professor Martin concluded? Because the trichohyalin gene creates an amino acid change, which in turn influences the hair’s texture, it may be possible to develop treatments to make hair straighter or curlier as an alternative to heated hair straighteners or chemical hair treatments like perms. Maybe someday soon, we’ll all be popping pills instead of ironing out those curls every day or heading to the salon for a perm. (Of course, you could always embrace your natural curl instead!)

Science. What will they think of next?

Be Good To Your Clients’ Hair in 2010

Tuesday, December 22nd, 2009

One whiff of hair dye and you know that the stuff you are breathing in cannot be good for you.  That nasty smell is most likely ammonia: a chemical that preps hair strands to receive color.  Ammonia used in hair color can cause a variety of side effects including:
• Coughing
• Nose and throat irritation
• Skin and eye irritation
• Destruction of hair cuticle
• Damage of Tyrosine in the hair shaft

But don’t worry! Starting in 2010, hair coloring fanatics can opt for hair color sans ammonia without sacrificing results.  L’Oreal will be introducing “Inoa”, their professional ammonia-free hair color line.  Inoa, (Innovation no ammonia), replaces ammonia with a combination of monoethanolamine, oil-based gel and a cream developer.  And after years of research, L’Oreal claims this formula to be as effective as traditional ammonia hair color.


One Man’s Trash is His Woman’s Treasure

Monday, November 2nd, 2009

My diet is crappy, but it helps my girlfriend’s hair look sassy.

Being a guy bound to a beauty merchandiser at a local high-end salon means that I am constantly serving as resident guinea pig. My life is a tumultuous parade of trial sizes, courtesy of my buy-curious girlfriend who’s obsessed with beauty products.

So when she brought home some news along with her over-stuffed goodie bag from a day’s work, my interest was piqued (mainly because my bad habits would actually help for once). “Digame Por qué?” says I, in broken Spanish.

My girlfriend answered that Kayla Fioravanti RA, Chief Formulator and co-founder of Essential Wholesale had shared some insight with her about everyday items in our kitchens that may be used for adding softness, control and shine to our hair.

Even better news is the fact that I am a normal slob of a man who over-consumes all of these hairstylist helpers on a regular basis. And now I have an excuse to over-indulge even more in the interest of keeping the sassy do of my domestic goddess shiny and sheer.

What are the top three tasty kitchen items that can help work wonders on your head and shoulders?

Thinkstock_060314_5365_02431. Real Mayonnaise. It’s a conditioner that’s not just for sloppy sandwiches. All you do is dampen your hair, apply a thick layer of mayonnaise from your scalp to the ends of your hair. Comb it until you have lots of creamy coverage and then sit back and let it dry for 20 minutes. Be sure to keep your hungry domestic partner at bay until you’re ready to wash it out. All you have to do after that is rinse and shampoo.

2. Salt. It’s the favorite non-liquid flavor of sports fans everywhere. It’s also a great ingredient to giving your hair amazing volume and control. You can boost the body in your hair by adding a tablespoon of salt to 4 oz of water in an empty spray bottle. After washing and conditioning, spray this mixture over your hair and allow some time for it to air dry.

3. Beer. Obviously the thought of having more beer in the house just so my girlfriend could retain some shine made me extremely happy. The fact that the best conditions to use it are when it’s warm and flat (meaning, my leftovers) is glorious news indeed. So I started donating my leftovers of flat, warm beer into her shower container. It worked amazingly. Now that’s what I call synergy.

Chris Rock’s “Good Hair” Opens Eyes to African-American Beauty Culture

Wednesday, October 21st, 2009


When Chris Rock’s daughter, Lola, came to him crying and asked, “Daddy, how come I don’t have good hair?” the bewildered comic committed himself to figuring out the complex answer to his daughter’s simple, but profound question.

In the documentary film, Good Hair, Rock takes us on a fascinating journey through the international business trade of hair weaves, the science behind relaxers and the surprising question of how much black women spend on their hair.

During a press junket for a film festival in Salt Lake City, Rock discussed with Salon Magazine journalist Andrew O’Hehir how the initial idea for the film expanded the further he investigated.

“It kind of blew my mind, the idea that in an African-American household you got this Porsche that nobody can see, these working-class and middle-class black women spending thousands of dollars… buying a Porsche that nobody sees.” He adds, “There is a whole economic realm to this that I didn’t know about at all.”

One unexpected turn in the economic story comes when Rock learns that much of the hair used for creating extensions for black women comes from India. Human hair is India’s single largest export. He also sees how the culture has adapted to make harvesting the hair easy and profitable for the industry. Many Hindu temples conduct “hair sacrifices” during religious ceremonies that allow members of the temple a few moments of cultural distinction (and no money) in exchange for hair that can later be worth thousands of dollars. This “sacrificed” hair is processed and sold to hair dealers around the world who, in turn, sell it to local dealers who, in turn, sell it to salons and hair vendors at a huge profit.

How does Rock view this suspicious economic angle? He tells O’Hehir a different cut of the movie exists where Rock treats the hair trade as a problem for black females. He later calls on women to reject this international cartel of exploitation. But, he says, in the end that version simply wasn’t as fun to watch. He said he would rather inform and entertain rather than divide and mobilize.

On that tip, Rock succeeds. The movie is a serious, yet non-confrontational look at how cultural norms can make us do and believe some crazy things. It’s entertaining, but not angry. Celebrities such as Ice-T, Nia Long, Paul Mooney, Raven Symoné, Maya Angelou, and Reverend Al Sharpton all candidly offer their stories and observations that add much more entertainment to what could have become a sobering, but impersonal look into the culture of beauty in the world.

For anyone involved in cosmetology, hairstyling or ethnic beauty marketing, this film is a must. Good Hair is playing in select cities right now. It opens nationally on October 23.