Macy’s Tries Out Self-Serve Beauty

In an attempt to compete with retailers like Sephora and Ulta, Macy’s is debuting a new self-serve beauty department in select stores around the country. These new beauty outposts have been named “Impulse Beauty”, and are designed to let customers peruse their favorite brands at their leisure.

I, for one, am glad to see this kind of presentation. I prefer to test out a product on my own, rather than have a sales person try it on me. What remains to be seen is whether or not customers feel less pressured by commissioned sales people to make a purchase.

What are your thoughts? Would you like to make your department store beauty purchases in an area like “Impulse Beauty”, or do you prefer traditional beauty counters? Share!

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One Response to “Macy’s Tries Out Self-Serve Beauty”

  1. liz Says:

    I think it’s really smart! And i’m glad they are bringing the more trendy, fresh brands to Macy’s instead of the stale same ol department store brands. Do you know what other locations have this new beauty section?

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