As a present or future cosmetology or esthetics professional, chances are you have an arsenal of unique talents and a strong creative mind. So in the Internet Age, how can you share what you have to offer and gain a wider fan base? The answer could lie in blogging!

Recently, I came across an entertaining blog called The Daily Nail that inspired me to think about what makes a blog fun to read. Though the author of The Daily Nail does not claim to be a professional nail artist or technician who has graduated nail technician school (just a nail polish addict), she has committed herself to creating 365 new nail designs in 365 days. So even if ninja nails or mustache nails aren’t your thing, you may be able to find a novel nail polish idea within these webpages.

Now do you feel inspired to start up a blog of your own? First, think about what you’re good at – executing great hairstyles, trying out new makeup looks, or just doing wacky beauty things. Creating your own blog could be the perfect way to put yourself out there, and even gain devoted clients and readers.

Need some tips for your own blog? Here are a few ideas to get started: (more…)