Holistic means ‘whole’ and holistic health focuses on the whole self: mind, body and spirit.  The practices used in holistic therapies are also sometimes referred to as alternative medicine.  These holistic and alternative approaches to medicine may not be a part of mainstream health care, but they are growing in the world of cosmetology.  The National Center for Complimentary and Alternative Medicine , a research group, has found that 38% of American adults use some form of alternative medicine.

People may think that the holistic health industry is separate from cosmetology, but that simply isn’t the case.  Cosmetology has extended far beyond hairstyling alone.  Many cosmetology schools offer programs in esthetics and skin care, nail care, hair care and massage therapy.  Each of these areas of cosmetology can work well with a holistic approach to health.  Cosmetology schools and beauty schools focus on outward appearance, and many people may not realize that outward appearance is often a reflection of our health.  When we are stressed, we may have tense muscles or more skin breakouts.  If we aren’t eating right, we might have brittle hair and nails.  All of these outward issues may be indicators of bigger problems.  As a society we need to be less stressed and focus more on our health.

Cosmetology and holistic health can work together to reach this goal.  We need to focus on our minds, bodies and spirits, and we need to be training future cosmetology professionals to help their clients find that same focus.  Getting a beauty treatment can help relax your clients.  As an esthetician, you can give advice on not only soothing broken out skin, but also mind/body/spirit exercises that can help prevent skin problems from coming back.  A session with a massage therapist can calm clients’ muscles and keep them relaxed as they go through their busy lives.  The health of the whole self is linked to outward appearance, so the cosmetology industry and holistic health industry should work more closely together to help our society become and remain healthy.

What about you? How does your cosmetology school or beauty salon tie holistics and alternative medicine into your services?

These days, it can be difficult to escape talk about the “R word.” I’m talking about the recession. In tricky economic times, it’s only natural for people to tighten their belts a little and trim down their extra expenses. That may mean cutting out certain luxuries, like eating out or taking a vacation.

So, where does the beauty industry fit into this equation? For businesses that are willing to adapt to the current economic situation and get creative, there are bountiful opportunities to attract new and existing spa customers.

Don’t let the shaky economy discourage you if you’re considering a career in the beauty or spa industry – spas around the country are finding ways to keep the foot baths and the massage tables occupied. Most are even flourishing and hiring more than ever.

Consider San Francisco’s spa industry. According to one online reference site, SpaFinder, there is one spa for every 5,100 San Francisco residents (this compares to about one spa for every 15,300 New York City residents). How does a business in this competitive environment stay afloat?

Here are a few ideas from some San Francisco spa directors:

1. Most importantly, get creative! Find ways to differentiate your spa from the competition and to keep your clients coming back.
2. Try out new ideas for payment programs or membership drives.
3. Attract eco-savvy customers by offering green facilities and spa practices, or break into another untapped market of potential spa-lovers.
4. Design customizable service packages. The InterContinental San Francisco I-Spa offers its customers a personalized membership program (similar to those offered at a gym).

What do you think about the current economy and its effect on spas and other health and beauty businesses? Do you have other ideas for how the beauty industry can weather the storm?