So, you got the dead skin nibbled off of your feet by fish, your eyeliner is permanently tattooed to your eyelids and we’re not even going to discuss all of strange face mask concoctions you’ve tried. What’s the next logical step on your quest toward beauty? Eyelash perms, obviously.

Eyelash perms start with rollers imported from Japan – the rollers come in around 5 different sizes depending on how curly you want your eyelashes. Each eyelash is wrapped around the roller using adhesive. Next, a diluted perm solution and a neutralizer are applied. The end result? One less step in your morning beauty regimen.

Although yesterday was the first time I came across this eyelash perm trend online, spas in the U.S. have been doing this treatment, which began in Japan, for at least a couple of years. The perm lasts around 4 to 8 weeks, which is the time it takes for your eyelashes to grow.

It should be noted that eyelash perming is not yet FDA approved, so make sure you are seeing a trained, licensed cosmetologist or esthetician if you decide to get these services. If you’ve had any experiences with eyelash perming or performed eyelash perms, let us know what you think!

These days, it can be difficult to escape talk about the “R word.” I’m talking about the recession. In tricky economic times, it’s only natural for people to tighten their belts a little and trim down their extra expenses. That may mean cutting out certain luxuries, like eating out or taking a vacation.

So, where does the beauty industry fit into this equation? For businesses that are willing to adapt to the current economic situation and get creative, there are bountiful opportunities to attract new and existing spa customers.

Don’t let the shaky economy discourage you if you’re considering a career in the beauty or spa industry – spas around the country are finding ways to keep the foot baths and the massage tables occupied. Most are even flourishing and hiring more than ever.

Consider San Francisco’s spa industry. According to one online reference site, SpaFinder, there is one spa for every 5,100 San Francisco residents (this compares to about one spa for every 15,300 New York City residents). How does a business in this competitive environment stay afloat?

Here are a few ideas from some San Francisco spa directors:

1. Most importantly, get creative! Find ways to differentiate your spa from the competition and to keep your clients coming back.
2. Try out new ideas for payment programs or membership drives.
3. Attract eco-savvy customers by offering green facilities and spa practices, or break into another untapped market of potential spa-lovers.
4. Design customizable service packages. The InterContinental San Francisco I-Spa offers its customers a personalized membership program (similar to those offered at a gym).

What do you think about the current economy and its effect on spas and other health and beauty businesses? Do you have other ideas for how the beauty industry can weather the storm?