But don’t worry! Starting in 2010, hair coloring fanatics can opt for hair color sans ammonia without sacrificing results.  L’Oreal will be introducing “Inoa”, their professional ammonia-free hair color line.  Inoa, (Innovation no ammonia), replaces ammonia with a combination of monoethanolamine, oil-based gel and a cream developer.  And after years of research, L’Oreal claims this formula to be as effective as traditional ammonia hair color.

Although Inoa is about 10 percent more expensive than the current L’Oreal hair color line, this new method of hair care can be expected to replace the current L’Oreal Professional line if preliminary trials are successful.  Inoa will be available in 50 shades at salons in the United States and Canada starting January 1 – Just in time for a healthy hair New Year’s resolution!